Post-Intelligencer disappoints hopeful journalism students

18 Feb

Visiting the Post-Intelligencer was a very realistic, yet depressing journalistic experience. Immediately upon entering, walking through the empty office space was a signal of dying journalism. Our conversation with Sarah and Scott came off as very defensive—because rather than looking at journalism as a public good or informing citizens, it very much seemed like the PI was reporting for necessity and survival rather than enjoyment or altruism in their work.

Although the PI’s model is realistic to cater to today’s needs, it was discouraging to hear them settle on the notion that feature & enterprise stories that push traffic are more important than hard news pieces or in-depth analyses. We joked about cat stories the entire trip, but it’s the truth that online publications are embracing things like this. Reporters have to be careful what they are taking up for enjoyment if they want to uphold the PI brand’s reputation of catering to highly educated Seattle-area residents and a male-skewed audience.

Because this was our first visit, it was the first publication where we heard about changing media habits because of tablets and mobile devices. Here, we discussed the spike in readership and online habits around 8 pm, and this was a finding that I was able to compare media vehicles to during the rest of the trip. Overall, while this was not my favorite stop, I am glad we learned about adjusting to a dramatic situation of altering content so it will be seen and developing enterprise ideas that cater to the true audience.

-Katie Artemas

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One Response to “Post-Intelligencer disappoints hopeful journalism students”

  1. Raymond Howze February 18, 2013 at 7:31 pm #

    I felt the same way with my impression of the P-I. They seemed to be more on the defensive about their model than promoting it in a positive manner. However, I’m sure this is because they have had to do a lot of this since they went online only a few years ago. Yet I think they should shift gears and push the line of innovation. They’re trying to make an online only model work and the only way to do that is to add something new or different to the market. Not slideshows and briefs.

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