Visiting the Seattle Times

13 Feb

The Seattle Times is the opposite of the P-I. It covers everything and maintains a big staff. But as the times change, so does the Seattle Times, from its use of social media to its payment models in the future.

One thing that struck me as I listened to the editors talk in the newsroom was the importance of organic adaptation in the newsroom. You can’t force someone to tweet, you can only show them. They pointed to the University of Washington athletics beat reporter Bob Condotta, who naturally adapted to twitter and now has a colossal social media following.

When I talked to producer Katrina Barlow about what the Seattle Times was doing with its home page, she talked to me about realtime statistics during Election Day, live chats during sports games and providing their audience with new, informative features.

The Seattle Times proved that massive layoffs on the scale of the P-I’s were not the only 21st century move for media outlets, you just have to adopt and implement new technology.

-Justin Yang


One Response to “Visiting the Seattle Times”

  1. klk8t9 February 20, 2013 at 2:28 am #

    Justin, I agree with you on all fronts of this. I think it is important to look at all the options when moving into the future of journalism, and the Times has done a much better job with this than the PI. They were able to adapt to new technology, instead of making radical changes in hopes of jumping ahead of the tech wave. Honestly, my favorite part was when you would mention theTimes at the PI or visa versa, it was like someone said Voldemort at Hogwarts. Too funny.

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