Seattle Post Intelligencer

13 Feb

The empty cubicles, with phone lines still dangling out of the desks were a depressing sight at first, coupled with a dreary Seattle drizzle over the Puget Sound.

It took a while for me to realize that the Seattle Post Intelligencer was at the forefront of journalistic innovation. As one classmate put it as we were walking outside, the P-I is a “lean, mean journalism machine” that had gotten rid of all of its fat.

The P-I was specializing. Using partnerships with the local television station and other media outlets, the P-I is able to cover all its bases. This allows the P-I to focus on giving its readers what they wanted to consume. If that meant cat pictures, then so be it. It puts food on the table.

More importantly though, the P-I’s emphasis on storytelling reflects what I’m learning at the Missourian. No one wants to read the wire article, people want the story— and cat pictures.

– Justin Yang

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