Geek Wire

13 Feb

Geek Wire was interesting and inspiring. I really enjoyed seeing two guys who decided they wanted to do something different, did it, and were able to make it work.

John and Todd created a product that was able to cater to the ever changing and evolving high tech world. In two years, the pair created a successful news site, plan and execute events, and continue to grow their brand. This is another example of people who were able to become their own bosses and built a successful and iconic brand. This was one of my favorite examples of how the journalistic industry is keeping up with the evolution of technology. One of the most interesting ideas that Geek Wire has come up with is the idea to keep all their content free, but have exclusive content to subscribers. I think this is a great balance and way to get revenue.

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