The Seattle Times

12 Feb

Our visit to the Seattle Times contrasted greatly with our visit to the Seattle P-I. The last remaining print daily in the city, the newsroom still boasts over 200 staff. While print circulation is dwindling, the paper seems to be handling the transition to digital distribution well. I was surprised at how much research was being put into the structure and pricing of print and digital packages, and while the way the newsroom functions has remained very traditional, the marketing side of the paper is keeping up with the times quite well.

I found inspiring the way the Times is keeping the paper profitable while still employing enough good journalists to maintain a high level of quality content. And while the newsroom is more traditional in structure than the circulation and advertising departments, even it is keeping up with the times, especially in the area of social media. As a privately owned newspaper, it seems that the Times has a less strict social media policy for its journalists, and this seems to have fostered greater connection with its audience. Over all, the Times seems to be weathering the changing media landscape well.

-Joe Simmons

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