Seattle Times researches for audience wants and needs

11 Feb


Meeting with the Seattle Times research, insights and circulation department provided a perspective of newspapers those of us on the editorial side don’t get to see too much.

The breadth and the depth of their research impressed me. It was very interesting to get their perspective on all the processes that go into deciding what subscription model will work best for them.

The most beneficial part about this tour was that we were able to hear all about the research because of the partnership with RJI. This gave us a more in-depth view of the audience research and planning that goes into a publication.

The biggest challenge I see for the Times and other publications like it, is that it’s goal is to serve the entire city of Seattle. It is a general interest population and doesn’t serve any specific niche. While this is clearly the purpose and goal of newspapers, it also is its greatest challenge.


Also, they had an awesome free Stairmaster. (Hint: it’s the stairs).

-Laura Davison


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