GeekWire engages audiences online and in real life

11 Feb

GeekWire gets it. Although they are still young, they have successfully built an online and physical audience to consume their online content and attend its events several times a year.

I see niche publications, like GeekWire, having success moving forward. The cliché in the magazine, “A magazine for everybody is a magazine for nobody,” applies here. GeekWire has content, a community and activities for those interested in the tech-related world, and it is able to monetize that. As more journalism and media organizations charge for content, people are going to want to pay for the content that is most relevant and helpful to them.  GeekWire understands this. GeekWire’s founders have structured their events to make events valuable for anybody breaking into the tech startup field in the Pacific Northwest.

It’s incredible that 40 percent of GeekWire’s revenue comes from the events it hosts. I see this as a strategy both small and big media organizations will look to emulate in the future.

-Laura Davison


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