Kris Peterson teaches lessons for succeeding in corporate world

10 Feb

Kris had a lot to offer us with her trifecta industry experience at Amazon, Starbucks & Microsoft, as well as industry & alumni-level advice. Her expertise is desired at many companies with good reason, and she really cares about what is best for the customer and knows how to articulate this to her vendors. I was very impressed by her work and think she is one of the most humble and honest individuals we met with.

Mizzou’s Strategic Communication program prepares students to work at an agency after graduation, and tends to neglect what corporate offices do. Professors position corporate companies like where Kris has worked as overly conservative full of older employees who are stuck in the past and unwilling to try new things. Kris’s words not only gave inspiration to the benefits of working on client side, but also proved that these companies are looking for ways to move forward and come up with the next big idea.

At the end of the day, if an advertising agency develops a cutting-edge research product, it won’t gain as much traction as when Microsoft or Amazon releases the product. Corporations have industry power that agencies and consultancies do not, because they are attached to a stronger, consumer-facing brand name and not a branded agency name.

Her advice of embracing ambiguity resonates and I will keep that message in my head forever. It has been and will continue to be difficult with Millennials entering the work force and not receiving recognition for their work, but her words show students that this is normal and adults at large companies struggle with the same thing. It taught everyone to present ourselves well in the work place, come with questions and be prepared to work hard.

-Katie Artemas

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One Response to “Kris Peterson teaches lessons for succeeding in corporate world”

  1. Laura Davison February 12, 2013 at 3:43 am #

    Your post reminded me of an article I read earlier this year “Why Agencies Can’t Create Products.” http://www.digiday.com/agencies/why-agencies-cant-create-products/

    Brands like Microsoft and Amazon have not only the oomph to give products the traction they need to be successful, but also the manpower to dedicate to the research and development of the product that gets sidelined at agencies.

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